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Hi there. I'm Shelly.

I’m a creative leader with a background in copywriting and a keen eye for the nitty-gritty details.

 

My experience includes leading creative teams and working with internal clients, cross-functional teams, subject matter experts, graphic designers, copywriters, and agencies to produce marketing materials and videos in a corporate environment.

Experience Snapshot

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15+ YEARS

of writing experience from journalism and marketing.

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7 YEARS

in fast-paced newsrooms with down-to-the-second deadlines.

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as part of an in-house creative team.

10 YEARS

3+ YEARS

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of management experience.

Strengths

Critical Attention to Detail

The difference between good and great lies in consistency, continuity, and the nitty-gritty details.

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Creative + Analytical

I’m organized and process-driven while also using creativity to develop outside-of-the-box solutions.

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Curious + Investigative

I like to dig beyond surface level to get to the heart of the issue and better understand customers and clients.

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Team Player

The best ideas grow from a place of respectful collaboration (and maybe a few cups of coffee).

Off the Record

Because people are more than their careers.

CURRENTLY READING

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"You Can Go Home Now"
by Michael Elias

​​"Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents"

by Jean M. Twenge

Great Minds Think Alike

I'd love to hear more about your project. Let's connect!

Thanks for reaching out!

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